Dayana Aitbayeva – Product Designer

40,000+ clients served monthly 16 CRM functions shipped in 7 months MFO-to-bank transformation Engineering roots, design practice Fintech · Oil & Gas · IT MSc from Warwick University, UK Published researcher – BIM in Kazakhstan Design systems + AI-generated assets 40,000+ clients served monthly 16 CRM functions shipped in 7 months MFO-to-bank transformation Engineering roots, design practice Fintech · Oil & Gas · IT MSc from Warwick University, UK Published researcher – BIM in Kazakhstan Design systems + AI-generated assets

Projects.

BCC MOBILE

Fintech · Mobile · BCC · 2026

BCC Mobile – Homepage Redesign

Redesigned the homepage IA of a mobile banking app – surfacing product-opening, cashback value, and a simplified PFM widget for a mass-market audience.

ESG TREES

Fintech · Mobile · BCC · 2026

ESG Trees – Sustainability Initiative

Designed a first-of-its-kind reputational feature letting BCC customers turn cashback into real, trackable tree plantings.

MULTI
LOAN

Fintech · Mobile · KMF · 2024

Multi-Loan Repayment Redesign

Benchmarked 9 banks, tested two prototypes head-to-head, and shipped a clearer way for KMF clients to repay multiple loans at once.

MORE SOON

In progress

Next case study – TBD

More case studies from Tengizchevroil, Elefanto, and Astana Hub are on the way.

Experience.

BCC

Feb 2026 – Present

Product Designer · B2C · B2B · Fintech

Redesigned core authentication flows (biometric login, OTP, authorization) in response to a National Bank regulatory directive and fraud-prevention initiative – reducing authentication failures and login drop-off; shipped Q1 2026.
Delivered a 0→1 concept redesign of the bank's ESG rewards program, including the app's first core micro-animations, supporting a top-level 2030 ESG strategic priority.
Led the redesign of BCC.kz's Homepage – the app's primary navigation and product discovery surface – shifting it from a static layout to a modular, prioritized block structure, in collaboration with engineering, research, marketing, and business stakeholders.
Designed an internal admin panel enabling the marketing team to independently manage in-app Stories, removing engineering as a bottleneck for content updates.

KMF

Jul 2024 – Feb 2026

Product Designer · B2C · B2B · Fintech

Owned a core internal CRM platform serving 40,000+ clients monthly, supporting the company's transition to digital banking.
Designed 16 credit and non-banking CRM functions in 7 months.
Designed and optimized mobile interfaces from scratch alongside CRM work, including a full redesign of multi-loan repayment.
Led the transition to a new design system, rebuilding token structure and synchronizing naming between design and code.
Conducted usability testing that surfaced critical UX issues before release, driving leadership engagement in UX practice.

Tengizchevroil

Feb 2024 – Jun 2024

UX/UI Designer · B2B · B2G · Oil & Gas

Designed a unified platform with integrated dashboards for optimizing oil and gas production.
Built 3 PowerBI interface solutions with tables and charts, helping engineers analyze data, spot deviations, and forecast.
Created a UI kit from scratch, aligned to established standards and guidelines.

Elefanto

Jul 2023 – Dec 2023

UX/UI Designer · B2B · IT Services

Contributed to 10+ web and mobile interfaces for clients including Romantic, KTJ, and Allur.
Designed an internal corporate directory for 200+ employees, standardizing processes and information access.

Astana Hub

Dec 2022 – May 2023

UX/UI Designer · B2B · B2G